"Techniques for optimized search engine marketing make a quantum leap every year," says Kevin Hourigan, President and CEO of web design, Web development and Internet marketing agency, Bayshore Solutions. As more media appears on the web, customers have many more ways to find out about competing products and services. Thus the search engine optimization (SEO) methods required to keep your business in front of customers online become more complex. “The cost of not strategically executing SEO is loss of significant business to your company and to the gain of your competition.”
Here are some critical items your Search Engine Optimization (SEO) plan should address in order to stay ahead of your competition.