When creating or updating a website, it’s important to consider the front end, customer-facing aspects of the site. Our recent post on front-end website must haves outline the items that will help generate more leads and customers.
But the more technical, back-end components are just as important. How you edit your website, how it helps manage your user database, and where it’s hosted are some of the most important web development aspects to consider.
Here we’ll focus on these three back-end systems that provide the foundation for a successful website.
1. CMS Implementation
Having the right Content Management System (CMS) is crucial to success on any website. All the work in the world on every other aspect of the site will prove less beneficial if the CMS doesn’t function properly.
A good CMS allows marketing staff to easily make changes to a website with a minimum amount of effort. This includes adding or deleting content and images, publishing content and managing search engine optimization (SEO) efforts.
In the long run, a good CMS is a website must have. It makes managing a site less costly and more efficient.
2. CRM Integration
A Customer Relationship Management (CRM) system is your repository of collected, and real-time information on all leads, customers and contacts related to your business. The data from your CRM can give you objective insights into your marketing, sales and operational performance. For success with your website, it should integrate with a CRM so leads generated from your digital marketing efforts are automatically fed into it with critical marketing data attached.
There are several CRM companies that can be integrated with a variety of CMSs including HubSpot, one of our preferred partners. HubSpot integrates as a CRM but also includes marketing automation tools for social media marketing, email marketing, content marketing, web analytics and much, much more.
However it’s done, CRM integration should be a part of website planning and design.
Ensuring that you meet the hosting needs of your business is another website must have. Brilliant design, smart content, slick user interface, CRM integration and a fabulous CMS are all wastes of time if your hosting is less than adequate.
Your site should have hosting that provides more than adequate bandwidth, traffic management, security, and the capability to manage your site’s technology and functions. Not having this type of hosting is like building a sleek, modern house on top of plywood. It’s not going to work out well.
These are three of the issues to keep in mind when designing or renovating a website. They will help provide your business the right foundation to build on.
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