Have you ever wondered how well your website is performing in the organic search channel? The truth is, there are a lot of opportunities that can be identified during an SEO Audit. These truths can be used to create a phased plan to improve your website's organic performance. During an SEO Audit, we will look at your website through the search engine's eyes as a way to identify areas of improvement. Generally speaking, the discoveries during these audits fall into two categories; on-page and technical SEO. At the end of the day, it comes down to the messages you are publishing on your site, and the measures you could be taking to draw attention to this content. Let's talk about the key on-page and technical elements that are reviewed during and SEO audit.
On-Page Review Points During an SEO Audit
Meta Titles and Descriptions
Following any web Google search, the meta titles and descriptions on your website are some of the first glimpses a user sees about your company. Optimizing these titles and descriptions to make sure they agree with the topic of the page is one of the most fundamental SEO tactics.
Headings are the stylized titles throughout the pages of your website. How are your page topics divided? Do these sections of your core content simplify what you do for your entire website audience? Dividing what you have to say into logical portions helps website visitors understand your message and allows us to optimize your website headings so they remain keyword and topic focused. This feeds into the overall message your website sends to search engines.
Are you linking users to other portions of your website as a means to improve their understanding of your goods/services? Doing so not only helps your website visitors get answers, but shows search engines the web of expertise your site is creating.
Technical Review Points During an SEO Audit
As your website ages, pages move and change. This is especially the case when there are no designated webmasters to oversee access of the website. Checking for broken pages and existing 301 redirects that are not functioning correctly can greatly improve your website's user experience. Just think about how frustrating a 404 error can be. You don't want that happening to your website visitors!
Crawlability/Search Engine Access
Search engines need to be able to crawl and access the pages on your website so it can determine your credibility on the topics you write about. These crawls place your website into the search engine's index where they can be quickly served following a relevant search. Accidentally blocking valuable pages could hinder visibility to your site.
Think about how fast your most recent Google search was. The results are quick. Google takes measures to speed up their ability to display results to users, and you should do the same for your website. Google provides a great Page speed Insights tool that helps you monitor your site speed. This tool also provides recommendations on potential resolution for your speed shortcomings.
Next Steps After an SEO Audit
When the SEO audit is complete, it is time to start building your SEO strategy. Using takeaways from the audit, a phased monthly plan can be created and completed during each month.
How long has it been since your last website SEO audit? It could be time for a checkup.
Contact Bayshore Solutions today and let's get started.