A Step-by-Step Guide to Publishing Blog Content

You worked hard to create a great blog post — now it’s time to share it with the world by publishing it. To get the most SEO benefit from your content, post it with the same level of care and strategy that you wrote it with. 

While some details vary from one Content Management System (CMS) to another, use these steps to ensure you’re properly entering and publishing your content. 

Step 1: Create a New Blog Post in the Website CMS

When it comes time to publish, the first thing you’ll need to do is log into the website CMS using your personal login credentials or the shared credentials you were provided with. Login through the website’s login page and then select “Create a New Blog Post.” 

Here are instructions for how to do that in different CMSs — keep in mind, each CMS is a little different.

The CMS you choose can support your business efforts by improving the customer experience, enable systems integrations and boost cross-channel efforts — making it all the more important to choose a CMS that matches your needs. 

Step 2: Fill In the Blog Post Template

Log into your CMS to start the content population process. For best results, follow the same order of operations for every blog.

1. Add a Title

In most CMSs, the title field is for your H1 text. Google will use this information to determine what your blog post is about.

2. Add the Body Content

Copy the main content of your blog post and paste it into the content editor.

The HTML code for your content may have extra formatting on it. The easiest way to remove extra formatting is by highlighting it all in the content editor and using the clear formatting button. 

WYSIWYG content editor menu with Clear formatting button clicked.

If that button isn’t available, you have two options:

  • Paste the content from your document into Notepad first, then transfer it to the CMS.
  • Use an HTML cleaner before populating the content in the blog template.

If you have bold, italics or other formatting intentionally, you may need to add this back into the blog post. 

3. Check Your Links

Here are the rules to follow for internal and external links: 

  • Internal links should open in the same window. In most CMSs, the default settings will automatically open internal links in the same window. The process may vary between platforms, but typically, you can right click on the link to view and change these settings.
  • External links should open in a new window or tab. There are additional settings you can implement for untrustworthy sources, sponsored links or user-generated content. 

4. Add the Title Tag and Meta Description

Most CMSs will have designated fields for adding a title tag and meta description. On most WordPress sites, these will be the Yoast plugin fields located near the bottom of the page. The CMS may also use different names for title tags, such as page titles, meta titles or titles.

There may be additional options, such as for canonical tags or meta robots tags. In most cases, these should be left alone. 

5. Update the URL

The file path in the URL will typically default to the full H1 divided by hyphens, which for this blog would be /a-step-by-step-guide-to-publishing-blog-content/

Ideally, file paths should be shortened to make the URL simple to share and easily viewable in the browser. For example, for this blog we shortened the URL to /publishing-blog-content/

6. Add a Featured Image

A featured image is the image that appears at the top of most blog posts. One place to look for image ideas and inspiration is Google Images. Search for the focus keyword or topic of your article and see which types of images show up. Then look for similar images in your media library. Always ensure the images you use in your blog are legal to use — you can choose to use photography or graphics that you own, or use royalty-free stock photography from websites like Getty or Shutterstock. 

When choosing a featured blog image, consider:

  • Does it represent the brand and speak to the intended audience?
  • Is it relevant to the blog post topic and does it convey the desired outcome of the article?
  • Are the dimensions appropriate for the blog template? (Is it landscape or portrait orientation?)
  • Do I need to compress the image to improve page speed? (One free option is TinyPNG.com, which uses lossless compression.)

7. Set the Publish Date

Most of the time, your blog post’s publish date will be the day you publish it or a future date. You can backdate a post if you need to. If a post is rewritten, the original date can be kept but you can add a second “updated” date to inform your readers that the content has been revised.

8. Preview and Publish the Blog Post

Once all of the information and images have been added, preview the blog post to make sure everything looks exactly how you want it to. Preview mode shows you how your work will look before it’s live on your website, enabling you to spot any problems and make the necessary changes beforehand. If everything appears satisfactory, publish or schedule the blog post.

Step 3: Request the Blog Post Be Indexed by Search Engines

After you publish your new blog post, request the blog post be indexed by Google. Indexing your blog post is the first step to it ranking in Google search results. You can add the new blog article to your XML sitemap, make sure it's linked from relevant, frequently crawled pages, or make your indexation request through Google Search Console by entering the new post’s URL into the URL Inspection Tool and clicking “Request Indexing.”

Google Search Console URL is not on Google message

Partner With Bayshore Solutions for Your Content Management Needs

When managing the ins and outs of running your business, you may not have the bandwidth or desire to take on any additional tasks such as content creation and population. Maximize your efforts with website management services done by the right agency partner — one that understands the importance of creating and publishing effective content in a professional, timely manner.

Contact Bayshore Solutions today to discuss how we can help you grow your business through expert content creation and publishing.

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