Earlier this year, leading marketing automation and customer relationship management (CRM) platform HubSpot announced that it had hit two massive milestones when it surpassed 100,000 paying customers and reached $1 billion in annual revenue.
While exciting, it’s not exactly surprising to those who have followed HubSpot’s 15-year trajectory or used any of its products for their marketing, sales or customer service efforts.
What Makes HubSpot Special?
When HubSpot’s founders noticed a decline in the success of traditional marketing techniques, they upended the marketing world with a new strategy: Inbound marketing.
Inbound marketing meets consumers in their research for a solution to an existing problem, unlike traditional marketing that creates a problem so consumers feel compelled to purchase the solution. The marketing in an inbound strategy is done through valuable content pieces and customized experiences.
Subject Matter Expertise
As the creator of the inbound marketing methodology, HubSpot naturally remains the leading expert on it. But, it’s also done an excellent job making this expertise accessible to anyone, thanks to an extensive library of comprehensive blogs and the HubSpot Academy, which consists of training courses and certifications.
These resources serve as HubSpot’s own inbound marketing strategy for its suite of software products, which includes a free CRM platform as well as “hubs'' for specific business functions like marketing, sales and customer service. They aim to streamline growth efforts through the automation of common inbound marketing components, such as email marketing, content optimization, social media management and reporting.
Approachable to all
And while that all sounds very high-tech, one of HubSpot’s most appealing characteristics is that the platforms themselves are simple to learn and easy to navigate, making them approachable even for beginners.
Why Should You Work With A HubSpot Partner?
Despite their ease of use, the HubSpot platforms are complex in their offerings, and not all businesses have the time or resources to use them to their full potential. That’s where a certified HubSpot Solutions Partner agency can help.
To get certified, agencies must become HubSpot experts by completing courses and examinations that cover the four stages of the Solutions Partner methodology: Market, Sell, Deliver and Grow. Once certified, agencies and HubSpot can begin working hand-in-hand to bring clients the best possible results.
When it comes to getting started in the platform, even the simplest tasks can seem daunting. Plus, learning the ropes and ensuring that everything’s set up correctly takes time. Luckily, HubSpot Solutions Partner agencies are pros at this, and clients can relax knowing they’ll be set up in their HubSpot platforms quickly and correctly.
Use Tools That Will Work
As previously mentioned, HubSpot platforms are brimming with tools and features that help clients succeed, but it’s possible that clients don’t even know they exist. Or, if they do, it’s likely these features aren’t being used efficiently. A HubSpot Solutions Partner agency knows what tools will work best for each client’s needs and how to use them to effectively support client goals.
Strategize With Expertise
In regards to planning ahead and trying new strategies, HubSpot Solutions Partner agencies have the insights and expertise to advise clients on how to best utilize their HubSpot platform in that effort. For example, let’s say a client wants to try an entirely different tone for its email marketing subject lines. That client’s agency can provide recommendations for what that tone should be based on previous experience and leverage HubSpot features like A/B testing and reports to make optimizations.
Bayshore and HubSpot’s Platinum Partnership
HubSpot assigns partner agencies a tier status reflective of their success working with clients in the platform. This success is determined using a combination of metrics, including monthly recurring revenue acquired and managed, retention, software engagement and actual inbound marketing success.
Bayshore Solutions is proud to be a platinum-certified HubSpot Solutions Partner. It’s a testament to our hard work and expertise, and it’s enabled us to confidently leverage HubSpot on behalf of our clients to manage their CRM, social media, content marketing, email execution and strategy and more for continued success.
Contact Bayshore Solutions today to discuss how we can use HubSpot to help grow your business.