How Updating to HTML5 Boosts Your SEO Strategy

An effective SEO strategy is so much more than just creating keyword rich content for your website. It isn’t enough for search engines to direct potential customers to your business website. Developing and implementing a robust HTML SEO strategy is a critical step in ensuring the right people are finding your digital content.

Fortunately, implementing an HTML SEO strategy is one of the easiest and cost-effective technical ways to improve search engine rankings – especially using HTML5 since it was developed with SEO in mind.

The Importance of HTML5 for Search Engines

The new HTML5 tags allow websites to be split up into different sections, such as headers, main content, menus, link sections, and footers. The tags alert search engines to the content’s level of importance.

Although Google says their bots can read and parse any website to get the relative information and don’t officially say bots read HTML5 code better, they do acknowledge HTML5 websites allow for cleaner code without unnecessary markup.

Sending the Right On-page Signals With Enhanced HTML Tags

Some of the new basic tags used in HTML5 include the Header, Navigation, Article, Aside, Main, Section, and Footer tags. These tags are used in place of div tags but are not meant to replace div tags completely. For example, web developers would write <div id=”header”> in HTML4 and place all header content inside this container. HTML5 simplifies the process by just using <header>.

  • <Header> – The Header tag is similar to the <h1>, <h2> and <h3> tags on websites because they tell search engines and browsers the content it contains is important. Different from HTML4, the Header tag in HTML5 can contain a lot more information about your site, such as the logo and navigation.
  • <Nav> – The Nav tag is one of the most important tags for SEO. Wrapping your website’s navigation with this tag signals to search engines the links contained inside this tag are important for moving around on the website and should be crawled more than the other links on your site.
  • <Article> – The Article tag is a great addition for SEO if your website has online publications such as blogs, magazines, newsletters or event listings. This tag tells search engines the content it contains changes often and to put more weight on the text it contains compared to other site elements.
  • <Aside> – The Aside tag is generally used as a container for secondary content. It tells the search engines the content it contains is important, but not as important as other content on the page. For example, when the Aside tag is placed inside an Article tag, search engines will know the content is related to the parent article, but it will not focus on the content as much as it does on the rest of the content inside the Article tag.
  • <Section> – The Section tag is generally used to contain content such as book chapters or a blog post. Section tags should always contain a header tag, such as H1 or H2, so search engines know what the section is about and how it fits on the page. Section tags can also be used to split up the different blocks of your home page, such as introduction text and contact information.
  • <Main> – The Main tag is used to enclose all the dominant content of the page. You would use a Main tag and then place your Article, Aside and Section tags inside to indicate to search engines that this content is the main content of your site, while using the other tags to help break the content up for indexing.
  • <Footer> – The new Footer tag is placed at the end of your website and generally houses meta data such as copyright information, contact information and links to related documents. This helps search engines know how dated the content is and who created it. This tag also helps the search engine know the content is not important enough to combine with the earlier content it found higher up on the page.

The more systematic details you provide and by properly formatting for search engine bots, the better they will be able to understand and index your content. Contact Bayshore Solutions to help lay proper HTML SEO foundations to increase website traffic and leads.

For more than 20 years, Bayshore Solutions has provided innovative marketing expertise to clients across the United States. As a full-service agency, we help you grow your business by understanding your goals, defining customer audiences, creating stories, implementing technology, and learning from outcomes.

Contact Bayshore Solutions today to discuss how we can help grow your business through expert SEO.


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