Few decisions in business are as important as choosing the best content management system for their website. Every creative plan, every marketing idea and every data-driven strategy are rendered meaningless without the right CMS.
While it may not be the end of your business if you pick a CMS that doesn’t work out well for your needs, it will make your goals harder to achieve. That’s why many companies turn to full-service digital marketing companies for advice and guidance on the issue.
Obviously, there are many details involved with a CMS. However, the bells and whistles can prove distracting. The best place to start is with core factors that will help guide you to picking the best content management system.
Here are three of those key factors.
1. Ease of Use
This ranks at the top of the criteria list when searching for the best content management system. You need everyone in your operation who will be working with the system to have enough of an understanding of how it works to do their jobs, particularly such often-used areas as inline editing. If not, the following will happen:
- People will give up trying to make changes they should be making and
- People will flood the IT department with help requests for guidance on how to handle even the simplest processes
Neither are the outcomes you want. Make sure ease of use is apparent in the CMS you choose. Do your homework when evaluating different CMS options. This can be done by researching different CMS platforms then looking for comparisons and reviews.
Also, make sure to talk to professionals that develop on these platforms. This is where speaking to an agency like Bayshore Solutions can be very helpful. We’re always happy to consult on which platform makes sense for your company, free of charge.
Make sure the CMS you are considering has all the features, tools and integrations you will need to build a successful website. That includes core functions that allow you to add, modify or delete any aspect of your website.
But it goes beyond that. You want a CMS that is scalable. Whatever functionality you don’t think you need now, you very well may need in the future. Examples of future needs could include:
- Import/export of content
- Workflows and notifications
- Enhanced security of site
- Integrations with other systems and applications
- Large image galleries
- Full-text search
- Multi-lingual support
It is very important to think ahead when choosing a CMS, not just focus on today’s needs.
No matter how much you shop around for a CMS, it is highly unlikely that everything you need will come out of the box. The best CMSs have an open architecture that allows for customization.
The era of cookie-cutter websites is no longer the rule. The rule is having the ability to create a customized website that is in line with the specific needs of your teams and the end-users that will visit it.
In some cases — especially in the past — people chose a CMS that was too rigid and did not allow for changes necessary to improve workflow or simply allow for creativity in website development. This can hinder your business and stifle scalability which, in turn, will put you back at square one and in need of a new CMS.
Those are some of the fundamental issues to keep in mind when searching for the best content management system. While you can do a deep dive into the details, keeping these core issues in mind will guide you to the best choice.
Contact Bayshore Solutions today to discuss how we can help grow your business through expert Content Marketing.