Every business intending to thrive in today’s competitive environment needs to consider a strong eCommerce strategy. In 2019, eCommerce sales comprised 14.1% of all retail sales worldwide, and are expected to continue climbing and account for 17.5% by 2021. A strong strategy starts with solid technology plan, an understanding of the types of eCommerce website services available, and how these marry seamlessly.
What Type of eCommerce Website Do You Need?
At the most basic level, there are two main types of eCommerce websites—pre-built packages, and custom development.
For those just getting started, these are hosted, off-the-shelf options. Pre-built packages, like Shopify, BigCommerce, and Volusion, offer an easy to use, streamlined solution with minimal headaches. These eCommerce website packages may include hosting, payment and tax services, live support, and even referrals to basic website build and design services.
Who needs a pre-built eCommerce website? These off-the-shelf packages are typically fine for those who have a hobby or part-time business, or those who simply don’t plan on growing their online sales over $250,000 annually. These sites come with transaction fees, and at around $250,000 in revenue is the point at which the volume of fees begins to outweigh convenience.
For most serious businesses generating more than $250,000 of revenue annually, custom website design and development—whether semi-custom or fully-custom—will offer better solutions than an off-the-shelf eCommerce service. A fully custom website will come with custom-developed connections to third parties, product configuration capabilities, custom reports, and any other features you may need. Your specific business needs and budget will guide your eCommerce development project.
Custom eCommerce options normally require a digital agency team of developers, UI/UX experts, content creators, designers, and specialized inbound marketers. In the eCommerce agency world, experience is everything. Not all web development agencies have the capacity or experience in eCommerce sites, so look for veterans who can help you navigate through specific digital marketing and development services geared toward online transactions.
Additional eCommerce Website Services
There is a world of eCommerce specialized services out there. These services often come in the form of a plugin that can be integrated into each website or further customized to perform specialty services, such as custom product configuration capabilities and subscription services. Professional eCommerce platforms generally accept widgets or plugins to connect third-party services or to custom develop a function.
Some of the most popular eCommerce website services are:
- Tax services for purchases
- Payment gateways
- ERP services
- Fulfillment services and partners
- Warranty registration
- E-Mail integration for marketing
- Analytics for traffic and sales
- Association membership services
- Appointment Scheduling for sales and services
- SSO – Single Sign On
- Custom filter and enhanced search features
Why Hire a Digital Agency for eCommerce Development?
One of the most common issues that eCommerce website owners or technology managers face is how to fix an outage. When a site goes down it threatens the health and wellbeing of its online sales. A digital agency partner can usually address these issues quickly or help prevent them entirely by making good technology choices.
Third-party developers will commonly target website owners to sell their plugins or widgets. There are so many options in an endless slew of marketplaces online. An experienced eCommerce web development agency will work with you to gather specific requirements and vet tools and make recommendations based on your needs.
The agency will also help you weigh the pros and cons of each plugin and offer options for customizing code or creating a plugin from scratch. They will work in partnership with you to help you make the right decisions about eCommerce services.
At Bayshore Solutions, we meet all of the criteria you’re looking for in an experienced eCommerce website development and digital marketing partner. We specialize in a variety of eCommerce platforms, including NopCommerce and Sitefinity. Our in-house developers constantly make tool evaluations, research new solutions, and write custom code for a variety of eCommerce needs. If you’re ready to turn your eCommerce dreams into dollars, then we’re here to help. Contact us for more information.