Running an eCommerce business successfully relies on using technology. It’s not a matter of simply choosing whatever tool promises that it’s the latest and greatest. You also have to choose the right content management system (CMS) for your website.
In case you need a refresher, a CMS is a platform that allows you to manage your business website’s appearance, publish new product pages and blog content, optimize for search engines, and control inventory. Two of the most popular eCommerce CMSs are nopCommerce and Sitefinity. Here, we show you how to choose between them to find the best CMS for your business website.
nopCommerce: Security, Speed, and Customization
nopCommerce is a free, open source, .NET platform offering high security, fast loading speeds, and numerous integration possibilities. It works for all business sizes, from start-ups to global corporations within both B2B and B2C operations. As a nopCommerce Gold Partner, Bayshore Solutions knows this eCommerce platform thoroughly.
nopCommerce can allow your eCommerce business to offer thousands of products, accept multiple currencies, and integrate with suppliers and shipping services. Recently, nopCommerce upgraded their core features and improved their compliance with the Americans with Disabilities Act and GDPR. That’s why it’s important to hire certified web developers who keep up with any and all changes with the platform.
While nopCommerce will serve your eCommerce needs, if you want a complete CMS with a lot of content—such as a blog—you may choose to integrate with a platform like Umbraco or Hubspot. But if you are strictly an online store, nopCommerce can be a cost-effective and trustworthy choice on its own.
Sitefinity: High Traffic Websites or Multiple Websites
Sitefinity is a powerful CMS platform that is ideal if you need to manage multiple websites or have a high traffic volume. Responsive and scalable, it supports the latest Microsoft ASP.NET MVC techniques.
By choosing Sitefinity, you can create rich, personalized content to enhance your customer experience and move visitors through your sales funnel. You can customize it with a range of third-party platforms and integrations.
As a Sitefinity partner, we recommend this CMS to many of our clients, including those who wish to switch from WordPress in order to increase security. Clients who have made the jump frequently tell us Sitefinity is easy to use for site updates and eCommerce functions.
How Choosing the Right CMS Benefits Your Business
A content management system has many advantages, including making it easier to update and manage your eCommerce website, compared with a hard coded website. A CMS eliminates the need to write code from scratch for every change to your site.
While a skilled developer can customize the back-end of a CMS at the outset, you will be able to manage the content in-house on a day-to-day basis. Multiple people within your company can be granted CMS access to make updates, which can eliminate bottlenecks that occur when only one person has to do it all. You can also vary permission levels to keep major changes under administrator control, while items like blog publishing and content updates can be managed by lower permission levels.
Not All Content Management Systems are Created with eCommerce in Mind
Regardless of your type of business, there are several factors you should consider for picking the right CMS. Your goal should be to create a positive user experience for your customers. Put yourself in their place and take the time to fully understand their process through the sales funnel, to completing a purchase and becoming a repeat customer. Make sure any platform you choose is mobile-friendly and can handle the volume of inventory you need it to.
If your current website is in a CMS like Wordpress, you might choose to install plugins to manage your eCommerce operations. These plugins, such as BigCommerce and WooCommerce, are ideal for businesses that don’t have high-traffic eCommerce operations or rely on eCommerce as their primary revenue stream. But if you run a large eCommerce business and want to maximize your growth potential, a truly eCommerce CMS, like nopCommerce or Sitefinity, is worth the investment. There are also dos and don’ts for eCommerce sites to keep in mind when you’re up and running.
Making the Final Decision about an eCommerce CMS Platform
nopCommerce and Sitefinity are both ASP .NET eCommerce platforms. This means they allow for a high level of customization and strong security. Bayshore Solutions is among the top digital agency partners in the country for building business websites on these platforms, as well as for other types of CMS platforms, including Kentico and WordPress.
Remember that managing a successful website doesn’t end with launching a beautiful new design. Consider how you will manage it long term, including hosting, digital marketing, and site maintenance. An end-to-end partner like Bayshore Solutions can help you find the right eCommerce CMS and think through all of your needs for the future of your company. For more information, please get in touch with us!