Developing an SEO Strategy that Supports Your Company Growth Goals

High traffic and rankings look great on paper. But do they translate into quality customers, positive engagements, and business growth? Not necessarily. 

SEO (Search Engine Optimization) strategies that are developed in alignment with a business’ goals and the partner in mind drive real, measurable impact for clients. SEO agencies want to see your business succeed, but this takes work and trust from the agency and their client to work effectively. SEO takes time to cultivate; you won’t see positive results overnight. That said, when your strategy starts to take effect, SEO will give your business a valuable edge over the competition. 

Here are some tips to help you develop an effective strategy that allows you to plan for the long term. 

Create Content That Informs Your Clientele

Reaching new customers and convincing them of the benefits associated with your product or service is challenging for any business. You’re starting from square one. At this point in the process, working with an experienced SEO company can be a game changer. 

Engaging a potential customer that is already searching for a related product or service is just good sense. Sure, they might simply be researching the differences between products or looking for additional information, but you’re influencing their decision making at a pivotal point in their decision-making process. 

This is where tools like customer tracking and competitor analysis come into play. Get to know your audience and your competitors. Develop content that supports your clientele at every point of their buyer’s journey. This leads to a higher return on investment (ROI) and increased conversion rates.

Monitor the Pages That Perform

Thanks to tools like Google Analytics and Google Search Console, you can move beyond pageview data, going beyond the total number into the quality of the clicks. Analytics gives you a snapshot of traffic statistics: Site visits, bounce rates, average time spent on the site, demographics, and more. 

Google Search Console, on the other hand, provides clear highlights of problem areas and opportunities for improvement. More search-engine focused, Google Search Console prioritizes your impression and click data over website engagement and page level engagement metrics. 

Use this impression information to improve pages with little to no traffic, but also use it to improve your best pages. Using impressions, click-through rates, and positions, you can find the phrase that has the best engagement. Add the whole or part of the phase to the Title tag or H1 tag of your page to give your page an additional boost. 

In addition to using Google Search Console as a way to improve pages that perform, you can also use it to better understand the keywords that are working to gain organic traffic to your high-ranking pages. Take those terms and try to naturally work them into other copy. 

Improve the Quality of Organic Visitors to Your Site

As your SEO Services develop your strategy for attracting quality visitors to your site, it’s important to ensure that this strategy is aligned with your business’ goals. Your goals will determine the type of traffic, interaction, and engagement you seek from your customers.

A clear understanding of your strategy will help you determine where you should dedicate your resources— keyword tracking, brand development, sales, identifying your audience and creating timely content they need. You’ll have a more efficient approach that you can scale and develop thoughtfully in support of your growing company.  

Plan for the Long Term & Monitor Results

SEO strategy requires nurturing, testing, and monitoring to make sure that your implemented keywords, links, and content are working. You simply can’t set it and forget about it— you’ve got to be ready to make the necessary changes to keep your strategy on track. 

Search engines like Google are constantly altering their algorithms. You’ll want to keep an ear out for industry news and evaluate your SEO reports to catch traffic dips before they hurt your website’s performance. 

Ongoing reporting and monitoring will help you determine if changes to headlines or keywords are having a positive effect. You may also be able to spot traffic swings that are dependent on industry events, news, seasonality, and even competitor sales, allowing your business to adjust and improve upon your SEO strategy to stay competitive. 

SEO rankings take time to develop and change. It’s an investment with compounding results but one that you have to keep developing even once you see the results you are aiming to achieve. Using Search Engine Optimization services that develop a strategy on the basis of your core business goals is key! 

Thanks to more than two decades of industry experience, Bayshore Solutions can help you grow your business. We examine your goals, define customer audiences, create stories, implement technology, and adjust our strategy to reflect the outcomes.

Call (866) 352-4791 or email us at info@bayshoresolutions.com to discuss your needs and learn how we can facilitate growth.