Using Custom Website Development to Differentiate Your Brand

You’ve made a decision. You’re ready to invest in a website for your business. The good news— your options are nearly limitless, thanks to ever-evolving technology and countless tech and marketing experts. Today, there are numerous features, widgets, layouts, and combinations available for any business to choose from.

But with so many options available, you may be struggling to evaluate which approach is the best fit for your specific business goals and needs. In this post, we break down the differences between template and custom websites and how custom website development can be used to differentiate your brand.

Templated vs. Custom websites

A website template is a predesigned layout that is fast and relatively simple to set up. Typically optimized for mobile use, these plug-and-play sites are less expensive. Sometimes, they offer more advanced features at a slightly higher price point.

That said, the way templates are designed, adding advanced features can slow down your site or create errors as updates are rolled out. The base code and framework simply may not be compatible to your specific site; it’s designed generically to fit as many customers’ needs as possible.

Custom websites, on the other hand, are just that. They are tailor-made to meet your business’ needs. Your website will have code that works seamlessly with integrated applications, creating a responsive and engaging website. Supported by a team that is intimately familiar with your particular website, you’ll reduce customer frustration and allow them to focus on the main reason they visited your site.

4 ways custom websites help your business stand out

First impressions matter. It only takes 0.05 seconds for users to form an opinion about a website. If you’re using your website as an investment in your business and an opportunity to gain an advantage over your competitors, the last thing you want is to have the same layout as a competing business. A custom website can bring many immediate and long-term benefits to your business.

#1: Drag and drop isn't always the answer

As convenient as they may be, drag and drop templated websites are available for anybody to use. That means other businesses, including your competitors, may be using the exact same sites. When you use these templates, there are fewer opportunities to differentiate your business from others in the eyes of potential customers.

Appearance and user experience aside, some templated sites offer space to connect Google Analytics, Instagram widgets, or other elements. But most often, those plugins and widgets are third-party apps; there’s no guarantee from either that the installation or future use will run smoothly.

#2: Templates come with constraints

Templates offer some customization, such as color, font, and images. Due to the popularity of mobile devices— tablets and smartphones— most now offer mobile-responsive sites. However, the ability to customize code or build on it is very limited.

#3: Features that grow with your business

If you’re considering content management tools or inbound marketing integration, for example, a custom designed website can be set up from the start to work with these features. As your business develops and you find that you need more advanced or in-depth tools, upgrading or moving to a newer version is practically seamless.

An experienced web developer can design your site with the future in mind plus provide a holistic build to ensure that added features are compatible with each other. You’ll be able to  better understand the buyer’s journey, resulting in higher revenue and more satisfied customers.

#4: Custom websites are more scalable

Custom website design and development services include discussions about your business’ goals and future growth plans. In fact, they’re built into your website design project plan. Necessary web tools, tracking elements, and customer needs will be custom coded so they work smoothly and provide a solid foundation for future growth.

Designing a site unique to your business provides a foundation that you can build on. The code and framework are more advanced and adaptable. Templates are single-use and limited to what you get when you start.

Reap the benefits of a custom designed website

Depending on your budget, business model, website, and support needs, a custom designed website might be the right choice for you. It will give you room for growth, provide for a responsive and positive interaction, plus support your team as your business grows.

While they do take longer to develop than a plug-and-play template, custom web development will give your company a bigger opportunity to succeed. Designed around your needs and created with your customers in mind, a custom site can rank higher in search results, stand out from the competition, and appropriately represent your brand.

With decades in the industry, Bayshore Solutions helps you grow your business by understanding your goals, defining customer audiences, creating stories, implementing technology, and learning from outcomes.

Contact Bayshore Solutions today to discuss how we can help grow your business through expert


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