One of the most important steps of any website’s design and development is the website project plan. As daunting as it may seem, creating one will guide the process, keeping you on budget, identifying areas of opportunity, and enabling you to prepare in advance for potential delays.
Unfortunately, there’s an all-too-common issue that arises with website development: overreaching the project’s predetermined budget. This occurs most often when the budget doesn’t sufficiently encompass the project’s scope or the agency’s vision didn’t match that of the company. However, this doesn’t have to be the case.
You can organize a potentially daunting project in a way that makes sure you don’t lose focus or lose sight of your goals— just focus on these four key components.
4 Key components of website design & development project plan
#1: Create a Website Roadmap
It is well worth your time to use the planning and discovery phase of your website design and development project to define your goals and expectations at the beginning of the planning process. This will help you control project flow and ensure that all tasks address your needs appropriately.
During this step, you’ll want to focus on these main areas with your website development agency:
- Company business goals
- The website’s role in achieving business goals
- Customers’ needs
- Existing and needed technology components
Developing a roadmap will help the website development company and you have a transparent conversation about progress, needs, and more importantly, staying on budget and reducing surprise expenditures.
#2: Design that fits your customers
Your website is your business’ digital footprint. It’s how and where potential customers determine if they want to purchase your goods, contract your services, or partner with you. Your website is an avenue for first impressions, sales, leads, partnerships and more.
While a website can be developed to do all of those things well, it can create a confusing or overwhelming traffic flow. An experienced website development agency will create a focused, efficient, and responsive design that engages your customers and increases your revenue. They’ll do this through UX and UI design.
UX, or user experience, focuses on the customer’s website experience and how they can easily navigate through the website to their desired destination using the site’s visual and intuitive cues. UI, or user interface, focuses on those cues and how the site is laid out, making sure that the site communicates the path that UX designers have developed.
By understanding your customers’ needs, problems, and interests, you’ll be able to effectively design a site that looks great, answers client questions, and rivals (or exceeds) your competitors’ sites.
#3: Measuring impact and engagement
Website development includes tools that will help you see real-time interaction, trends, past traffic, and help you plan for the future. You’ll also be able to test different SEO (search engine optimization) techniques and identify which are more effective than others.
As you work to develop your website development project plan, it’s wise to take into consideration social media or inbound marketing tools— Facebook Pixel, Google Tag Manager, Google Analytics— that you may want to be connected. With these, you’ll be able to track user interactions and improve your marketing ROI.
Building data tools from the start keeps you on track and aligned with your overall business objectives.
#4: Learn from user interactions
Once you have a website and tools to closely examine the customer and their buyer’s journey, you can work on developing a website strategy that allows you to adjust the brand experience to better fit your business goals. User interaction data will help you create buyer persona to grow the relationship between your brand and potential customers.
Keep in mind that research shows that 70% of customers expect a company’s website to include a self-service application. In fact, it’s estimated that by 2020, chatbots will manage 85% of customer interaction with a company.
Plan now for an efficient and effective website launch
Long-term planning and project layouts that include these four crucial elements ensure that your company’s website launch goes smoothly. Don’t let your website get sidetracked by ideas that might seem attractive in the moment but may not positively impact your business goals. Reduce delays and budgetary changes with a thorough website development project plan.
Bayshore Solutions, with more than 20 years in the industry, helps you grow your business by understanding your goals, defining customer audiences, creating stories, implementing technology, and learning from outcomes.
Call (866) 352-4791 or email us at firstname.lastname@example.org to discuss your needs and learn how we can facilitate growth.