Congratulations, you’ve published your website — the work is over, right? The reality is quite the opposite. The internet and consumer preferences are constantly evolving. It takes visitors approximately 0.05 seconds to decide if they like your website and determine whether or not they’ll stay. You have a short time to convey the credibility of your business.
Your website requires continual maintenance to keep up with these fast-paced, ever-changing demands. Stay ahead of the curve with a website maintenance plan created by the right agency partner. Read on to learn five benefits of website maintenance and how hiring an established agency partner can help you maximize your efforts.
1. Maintain Your Website’s Security
Content management systems are consistently rolling out software updates to maintain their platforms’ security and optimize performance. An outdated website can leave your business vulnerable to a cyber security breach.
If a customer isn’t confident in a company’s ability to handle their information responsibly, 87% of consumers will do business elsewhere. A secure website will protect your business’s reputation, your relationship with your customers and, potentially, hundreds of thousands of dollars to remedy the damage.
If a security threat or emergency arises, an agency partner will notice immediately and resolve it promptly. Comprehensive web hosting services, complete with routine updates, regular server maintenance and daily security monitoring mitigate risk and provide peace of mind to you and your customers.
2. Boost Customer Acquisition and Retention
Website maintenance optimizes your website's performance, maximizes its speed and helps you avoid performance issues down the road. An outdated website can create friction and frustration in the user experience, causing a customer to take their business elsewhere. In fact, 88% of users are unlikely to visit a website again after a negative experience.
Partnering with an agency that understands the importance of maintaining optimal website performance will help provide a seamless, positive experience that keeps customers coming back.
3. Keep Your Content Timely
Show your customers you’re listening to what they want by keeping your website content fresh. Responding to industry trends and world events with your content can boost brand awareness, maintain customer loyalty, and separate you from your competitors.
Creating a strategic content marketing plan, then producing effective content to support that plan requires great time and attention to detail. Hiring a team to manage your content updates and website requests will save you the time you’d spend handling these yourself — which you’ll now have to do what you do best: growing your business.
4. Avoid Costly Disasters
Neglecting your website maintenance will increase the likelihood of it running slowly, crashing or a cyber security breach — all of which can negatively impact your reputation and cost you customers, revenue and time. Retail websites lose around $2 billion in sales every year due to slow loading times. The average damages of a data breach equate to $3.9 million.
Hiring a team dedicated to maintaining your website leaves less room for costly errors, giving you the peace of mind that things are running smoothly. If an issue arises, having a team on your side to fix it will save you from scrambling to fix it yourself. Along with avoiding these mistakes, you’ll also save the time, energy, and other resources that you’d pour into your website maintenance and support.
5. Stand Out From Your Competition
Your website maintenance efforts should be agile enough to change course in response to new information. Leverage reporting and analytics tools to examine your visitor’s behavior as they move through your website. These valuable insights help you know what’s working (and what’s not) so that you can focus your efforts accordingly and lead your customers through their buyer journey.
Regular website maintenance will also help you improve your visibility in search results — something that can be amplified with SEO. Earning a higher placement on search engine results pages (SERPs) will keep your website top of mind, especially since 75% of people never go past the first page of search results.
Working with a website management team to analyze this important data and make adjustments accordingly can help you maximize the resources you pour into your website.
Finding the Right Agency Partner to Help With Website Maintenance
Maintaining your website is essential to supporting your business’s growth — a continual task that can easily get pushed to the back burner. If maintained properly, your website can act as a tool that establishes credibility, builds trust, and increases customer acquisition and retention.
Instead of handling website maintenance yourself, maximize your time with website development services provided by the right agency partner — one that understands how to execute an agile, strategic website management plan.
Contact Bayshore Solutions today to discuss how we can help grow your business through expert website development services.