Businesses looking for guidance outside the company in developing and managing a digital marketing strategy can, generally, go one of two ways.
One approach is to hire multiple agencies that work in different niches of the online marketing industry. You might hire one company to handle content creation and another to focus on search engine marketing.
That can work for some businesses, especially smaller ones.
However, medium to large businesses typically do better when hiring a full-service online marketing agency. This cuts down on dealing with multiple contracts and tracking the performance of many different contractors.
What An Online Marketing Agency Can Do
Like every other kind of business, companies that call themselves an online marketing agency can offer very different services. Some offer expertise in one or two areas, but not in others.
When researching to find an outside online marketing agency, it’s important to find one that is truly full-service.
If you are looking for a full-service digital marketing agency, look for one that offers dedicated teams working in all the following areas. Taken together, these services allow a full-service agency to completely manage your online presence through one business.
PPC. Pay-per-click (PPC) advertising can be one of the most immediate and cost-effective ways to reach consumers, if it’s handled correctly. PPC has many layers of complexity and it takes time, experience and continued optimizations to get right. A lot of money can be wasted if campaigns are not managed correctly.
A full-service agency will work with you on creating campaigns that will target the right audience and choose the keywords that are most often searched by your potential customers. They’ll also continually manage, optimize and report on the performance on your campaigns. The dollars you spend on this kind of management well be well worth it when you see the quality of leads it can generate.
SEO. Search Engine Optimization (SEO) is an area that uses many facets of your website - from content and images to keyword phrases and meta tag descriptions - to ensure your site ranks high on internet search results. SEO evolves and changes almost daily and it can be a full-time job to keep up with the changes to the algorithms in search engines and in the creation of the content to feed your SEO efforts.
An agency with a dedicated staff will (or should) be current on all SEO updates and will make sure to keep all the technical details SEO-friendly when creating and publishing new content on your website.
Content marketing. As we all know, content is king. Full-service agencies have teams that specialize in creating content marketing campaigns that are the perfect fit for your site and your customer base, making your site relevant and high-ranking on searches.
Content will also help bring in the most qualified leads. The more relevant your content is to your target audience, the more likely you’ll have people who need your product or service raise their hands. Content can also be used to nurture these leads from initial conversations to closed deals. Creating all this different and targeted content is very time consuming and having a partner to take on this piece is usually the right move.
Social media. Managing a presence across the most active social media platforms is a daunting task for any business. Social media can be a real-time effort and not many companies have the capability to keep up with it.
Full-service agencies take on these real-time tasks because they have the teams dedicated to it. They will also create strategies that target the social areas with the best potential return on investment.
Email marketing. Email campaigns remain one of the most effective ways to engage with your audience in the online world. Finding methods of getting potential customers to share their email and then sending them effective messages is an area where a full-service agency brings expertise.
Emails can be used in drip campaigns for leads, opportunities and customers. If you’re using marketing automation tools, you can have a spiderweb of drips that funnel people to different areas of content based on what they’re engaging with. This can get complex to manage and report on in-house but can be expertly crafted with the help of a full-service agency.
Full-service agencies offer a one-stop shop for businesses that want to outsource large digital marketing projects. Agencies such as Bayshore Solutions that offer all the above services can work with businesses to evaluate what they need, develop a smart marketing strategy and put that plan into play.
Interested in learning more about our solutions? Call (866) 352-4791 or email us at firstname.lastname@example.org to discuss your needs.