Online banking has become increasingly popular since its inception in the mid-1990s. Currently, 80% of Americans prefer to use digital banking methods over going to the bank in person — a trend that’s expected to continue and has been accelerated during the COVID-19 era.
With this clear preference and increase in demand for online banking, it’s all the more important to make sure your bank hires a website designer who understands that an excellent banking website should provide a seamless, trustworthy, and reliable experience for your customers.
Continue reading as we discuss the key features of a successful banking website and how to work with an agency partner to achieve your goals.
Provide a Seamless, Trustworthy Experience
Keeping the buyer’s journey at the forefront of the design process is fundamental to creating a user-friendly online banking experience. In fact, 82% of Americans haven’t changed who they bank with because their current financial institution provides a convenient, secure digital banking solution. Eliminate friction in the user experience to improve customer retention and attract more prospective customers who are looking to switch to a more convenient digital bank.
Part of the user experience is great customer service. Including a live chat option paired with a quick response time from your support team is a great way to instantly and easily help customers with their questions and concerns.
Ensure Your Banking Website is Compliant and Secure
The Americans with Disabilities Act makes it illegal for any business to discriminate against individuals with disabilities. Ensuring that your website is ADA compliant will save you legal trouble in the future while also creating an user-friendly experience for those who have accessibility requirements.
On top of creating a user-friendly experience, you also need to keep your website secure — something that’s a necessary and continual process. In 2019, Verizon’s Data Breach Investigation Report found that 71% of cybersecurity breaches were motivated by money — an alarming statistic to hear, especially considering 80% of consumers already aren’t confident that businesses can keep their financial information secure.
As an institution that has access to your customer’s sensitive data, it’s all the more important that you're taking measures to protect it and giving your customers the peace of mind that you’re doing exactly that. Using reliable, scalable web hosting services and a secure CMS (content management system) can help keep your banking website protected from cybersecurity threats.
Design Your Banking Website as an Online Store
While your banking website directly reflects your company, it shouldn’t be designed solely as a marketing asset. Instead, it should be designed more like an eCommerce experience to help your customers move through the funnel with ease.
Provide sufficient, easy-to-access information to lead your customer through their buyer’s journey. Give them what they need to know in order to convert. A banking website with an intuitive flow makes it easier for your customer to find what they’re looking for, providing an overall positive experience.
You can accomplish a great banking website buyer’s journey through:
- Implementing an easy-to-use navigation bar
- Creating separate services and product pages with sufficient information
- Including straightforward calls to action on those pages, and
- Keeping the format simple yet engaging.
Guarantee your Website is Fully Responsive and Optimized
Along with great design and compelling content, your website should also be fully responsive and optimized for mobile platforms. About 50% of web traffic worldwide is attributed to mobile platforms. What’s more, by 2022, it’s predicted that customers will conduct 88% of bank activity through smartphones.
Make your website conveniently accessible and mobile-friendly to appeal to busy people on the go, especially millennials.
Optimizing your online portal for mobile platforms will also help your website rank higher on search engines, helping both new and existing clients find you easily. Banking websites can even take advantage of local search optimization by creating dedicated location pages for their physical branch locations.
Establish Your Brand Personality
Along with using custom website development to differentiate your company, a strong brand personality will separate you from your competitors.
Your branding sets the tone for the interactions consumers have with your company. Effective brand storytelling can:
- Establish a connection with your target audience
- Build your credibility
- Boost customer retention and acquisition, and
- Keep your business top of mind.
Your customers are human, after all, so showing your brand personality is something that will instantly resonate with them.
Partner with Bayshore Solutions to Design Your Banking Website
When it comes to designing and developing an effective banking website, there’s a delicate balance between strategy and creativity. If done correctly, your website will create a seamless user experience that establishes trust, credibility, and provides your clients with what they need to convert. This can be a daunting and time consuming task — and since website management is a continual process, it doesn’t end once the website is published.
When you partner with Bayshore Solutions, you get comprehensive digital solutions and a team of experts highly skilled with website security, compliance and user experience.
Contact Bayshore Solutions today to discuss how we can help grow your business through expert website design and development.