Content marketing costs 62% less than traditional marketing and generates about three times as many leads. Managing your content marketing instantly becomes more efficient with the right content management system (CMS) in place. A CMS platform lets users publish, edit, and modify content on their website, with little experience required. A content marketing platform gives marketers the tools to produce and publish content that breaks through the noise.
What Makes a CMS Different than a Hard-Coded Website?
What are the Top 3 Benefits of Using a CMS?
Simply said, a CMS saves you from having to pay a developer every time you want to make an update to your site. Here are four other benefits of a CMS.
1. Quick Updates
Deadlines tend to sneak up on us and sometimes, new sales or promotions come out of the blue. Your website should be flexible enough for you to make these important updates quickly to keep up with changing markets. Content management platforms are made with non-developers in mind, and your in-house marketing team can typically upload new content themselves — allowing you to stay fluid. Adding a new blog or page to the website shouldn’t leave you wanting to pull your hair out.
2. Unified Channels
Always keep in mind the customer journey and how users interact with your website. 88% of online consumers are significantly less likely to return for a purchase after a complicated shopping experience. Thankfully, many of the CMS platforms on the market today give businesses the ability to create a unified shopping experience for customers. Content management platforms like WordPress, HubSpot and Kentico fuse content, appointment scheduling and shopping together – giving users a single touch point. Directing users to multiple URLs can significantly impact conversions and leave customers frustrated with your brand.
No matter how brilliant your website content is, it must be search engine optimized so that users can find it. Most content marketing platforms are outfitted with on-page optimization features like meta descriptions, alt-tags, page titles, URL structures, XML sitemap creations and more. Many make it easy for users to go in and edit these components, which search engines use to read and rank your site.
Another important benefit is the scalability a CMS platform offers your business. Everyone wants to grow their business, but you need a website that’s able to keep up. Growing a business is different for everyone, whether that means adding new product types or services. Content management systems create an environment where adding new web pages is easy, eliminating the need to call a developer for help. Themes, images, buttons can also be updated or swapped out easily to reflect the personality of your brand at any point in time.
In today’s world, millions of blogs and promotions go live each day, and the proper tools let you show consumers why your brand is different. Choosing a CMS will help you do just that, letting your site grow with your business.